You’d never think a guy who was a contributor to Men’s Health magazine and had a six-pack at 8% body fat would have a heart attack in the prime of his life, let alone a 24-hour, 6-week heart attack, but that’s what happened…
All because I was working myself too hard, so I set out to develop an easy to follow system to help me and you turn the Instagram account you already use into an on demand cash machine for your business, no matter how big or small your following is.
But first, let me tell you who I am, and how my life-shattering breakdown turned into a life-altering breakthrough…
That’s helped me, hundreds of my clients, and many other entrepreneurs just like you turn Instagram into their biggest moneymaker.
Hi, my name is Craig Ballantyne, Wall Street Journal best selling author, entrepreneur and owner of five 7-figure businesses, “godfather” of the online fitness industry, high performance coach to entrepreneurs ranging from beginners, to 9-figure and even billionaire empire builders, Instagram superstars like Greg “Kinobody” O’Gallagher, Joel Marion, Jason Capital, and everyone in between.
I’ve been featured in Forbes, GQ, Maxim, and Men’s Health, and my more than 10 years with Men’s Health is what ultimately led to the money making breakthrough I’m going to share with you today.
See, at the time I was an exercise guru whose workouts were featured in Men’s Health magazine each month…
I was 8% body fat…
My business was doing well (so I thought)…
And my life was a complete and total wreck.
I was working 12-16 hours a day, and getting a MAX 4 hours of sleep per night…
And that’s when it happened…
For six weeks straight, I felt like I was having a heart attack…
24 hours a day, seven days a week…
Tingles ran from the top of my head down to my fingertips…
My chest was tight, my heart rate was elevated…
And I couldn’t catch my breath.
One day it got so bad, when I was working with a private client, that I had to have my client drive me to the hospital.
“You’ve gotta help me, take me to the hospital right now, I’m having a heart attack” I told him.
“But Craig, you’re training me” he responded.
“I need to go to the hospital right now”, I told him, and he drove me.
There I was, Men’s Health’s go-to exercise guru, and I was in the emergency room for a heart attack.
The ER doctor checked my vitals, gave me a heart rate monitor to take home, looked at the data the next day, and it turns out…
I was physically fine.
My six-week heart attack was actually a SEVERE anxiety attack.
Which makes perfect sense.
I was working too much, sleeping too little, and realized that working more hours, and chasing more opportunities didn’t work for me…
It left me scattered, stressed, and worst of all, on the verge of a heart attack at the ripe old age of 30.
I knew something had to give…
I knew I needed to make a change…
...that led to not only work life balance, but instead, work life mastery, and not just for myself, but for entrepreneurs around the world, just like you and me…
So that they, and you, never have to end up in the emergency room like I did.
Several years after my ER visit, I was in the back of an Uber, heading back from one of my business and life mentorship workshops I run, when I had a realization…
I’d been looking at the email marketing numbers for my business, and they weren’t pretty.
Which was quite shocking to me. Email simply wasn’t working like it used to…
And since I’ve built multiple 7-figure businesses off of email, when I saw it wasn’t working like it had in the past, my old ways started creeping up on me…
The tight chest…
“Oh no, is it happening again?” I thought to myself.
I took six slow, deep breaths, and pulled out my phone, opening up Instagram, to post a picture of the workshop group I’d just led.
I thought it would take my mind off things, but it did so much more.
Within minutes the post was flooded with comments and likes.
As I was scrolling through and replying to the messages, I noticed that a few people liking the post needed to be at one of my upcoming workshops.
It was exactly what they needed to have the breakthroughs they were looking for in their business, and I knew if they would come to one of my events it would change everything for them.
So I sent them a direct message based on the script that I’ll tell you about later. The same message that’s been refined, tweaked, and proven to work in all markets for all products and services.
Within FIVE MINUTES of sending that message, one of them bought a $5,000 ticket to my event… all while I was sitting in the back of an Uber.
That was a life-changing moment for me (and soon you’ll have one of these moments too).
I’ve gone on to sell over $500,000 worth of coaching in 12 months using Instagram the way I’m going to tell you about today.
But let’s be clear about something… I had NO business doing this.
I'm not a tech guy, or a social media growth guru. Heck, I just got an iPhone three months before that Uber ride, and yet now I'm known as the "King Of EPF," which is short for the "King of Earnings Per Followers."
Up until that point in my life I was just a simple farm boy from Canada who started his first business as a personal trainer. I wasn’t no sales guru or a “shark”.
I was raised to open doors for old ladies, pick up my trash, and work hard.
No one taught me how to sell. Money was considered BAD in my family, and I struggled because of that.
For years I thought you had to be tricky and sneaky to sell on the Internet because that's what all the top marketers were teaching… "33 sneaky headlines… 12 slimy email tricks... 7 hacks to con people into buying." I hated it. It never sat well with me.
All that being said, I did okay up to this point with an honest approach to business… and I made multiple 7 figures in the fitness industry, but I recently “retired” because the marketing claims in the weight loss world were becoming too outrageous for me to stomach.
That’s when I went off and wrote a new book and started coaching entrepreneurs on how to grow their businesses without sacrificing their souls.
I’ve always believed there was a way to be a nice guy and finish FIRST.
That led me to Instagram, that fateful post, and this letter to you.
If I can do it, and my clients can do it, you can do it too.
Mark this day in your calendar…
Because today is the day EVERYTHING in your life changes for good.
The amount of money you make, the vacations you take, the house you live in, and the car your drive will never be the same.
Like my client Zander who generated $42,000 in sales in one month, or my client Wayne who bought his dream house after learning how to use Social Story Selling.
And I’ll show you some examples of this in a second.
But first I want you to realize that today is the day you discover how to turn wasted time into BIG MONEY in just 90 seconds per day with your Instagram account.
Make no mistake — you will remember this day for the rest of your life…
You’re going to see how you can turn your Instagram account into a cash machine.
How you can get rich by playing by Instagram's rules and never have to worry about getting your account shut down or banned.
Social Story Selling is like an ATM for honest people. It's completely changed my life and my business and I know it will do the same for you.
Let me prove it to you in this quick story about my client, Wayne.
Wayne's life is probably similar to yours.
He’s hard-working. He’s great at what he does. His clients and team members love him.
But in the past, as you know, just being a good person didn’t guarantee financial success.
He had tons of bills from his own business and from supporting a growing family— a family that included a beautiful 2-year old daughter that he wanted to spoil.
As you can imagine, Wayne was working all the time and sacrificing everything.
Many nights he found himself working through dinner and getting home late. His wife was upset, their marriage was strained, and his daughter was already asleep when he walked in the door.
Wayne hated this feeling. But he was struggling to make ends meet, so he had no choice. He had to do everything he could to keep the lights on… and if that meant working ridiculous hours, that’s what he would do.
Then one day, everything changed for Wayne when he stumbled upon my Instagram stories.
I say stumbled upon, but in reality, there was more to it than that.
You see, Wayne got sucked into my world because of my Social Story Selling Formula. It’s a little method I use to grow my following by thousands of people each month without trying to use hacks or gimmicks.
Once Wayne was in my world, he quickly realized that no one else was doing what I was doing.
He started hearing about all of the other “average” people just like him who were using my social media “spells” to get more clients and make more money, all without sacrificing their personal lives.
So Wayne decided to track me down.
The truth is, he didn’t have much of a choice anymore…
Unless Wayne wanted to keep working all hours of the night and never see his family something needed to change.
When we finally met in my penthouse suite overlooking the city of Toronto, he begged to know exactly how he could use my secret to grow his business.
At first I was reluctant. I get DMs every day from people asking for my secrets, but few people do anything with them.
But Wayne was persistent and wanted to show me he was committed to success so he put up $5,000 to promise me he would follow through.
We sat down for six hours in my penthouse and I revealed every one of my secrets for turning Instagram into a money making machine in 90 seconds or less per day.
You’ve never seen a man so excited.
So he rushed home and told his wife…
And she was furious.
In her eyes, he'd just wasted one of his few days off with a complete stranger when he could have been with his family. On top of that, he spent $5,000!
Wayne knew that he only had one option; to make it work. There wasn’t a ‘Plan B.’ Not anymore.
So at 5am the next day, Wayne used the Social Story Selling Formula for the first time.
He followed my step-by-step plan for 7 days straight.
By the end of the week, he'd made $1,000 from Instagram.
By the end of the month, he'd made $5,000.
And by the end of the year?
At the rate he's growing, Wayne will have banked over $130,000 from using this system.
And it gets better, too.
Wayne's wife isn't furious anymore. Because of this proven system, he's been able to cut back his work hours, spend more time with his family, and move out of his tiny, cramped apartment...
...and into the dream home that he and his wife thought they could never afford.
Wayne's life has done a complete 180.
Today you’re going to learn the same secret I used to make this all possible.
This secret is THE way for the “good guys” to win.
Forget the past when nice guys (like Wayne) and gals finish “last.”
Today is the day that everything is going to change for you, just like it did for Wayne.
Today is the day you FINALLY find out how to make money with social media.
If you have as little as 300 followers… you can earn thousands every single week.
And if you have 10,000+ followers, this is one of the easiest ways to crack the 7-figure mark with an Online Business.
From now on, “Nice guys finish first!”
Because the bad guys are getting punished. For example...
No one is telling you this…
The majority of the "grow your Instagram" products and courses are digging you into a deep dark hole where you don't want to be.
They’re pushing you to chase the wrong numbers. The numbers that don’t actually help you make money from Instagram.
They want you to fight for followers, spend hours editing pretty pictures, beg for shoutouts, and scam the system.
This doesn’t work anymore!
The only person that makes money by telling you that you need more pretty pictures are the people selling the courses on how to make pretty pictures. You don't need it.
Some of the smartest people in America are tirelessly working in Silicon Valley to stop people from trying to game the system.
Cheating doesn’t equal dollars in your bank account. It just means a BANNED account.
Following those tricks is the fastest way to waste your time, get frustrated, get burned out, LOSE MONEY, and get your account DELETED forever.
When that happens, you throw away every minute, hour, and ounce of energy you spent on Instagram, likely to never get it back again.
Trust me, I’ve seen this happen with hundreds of people. I don’t want it to happen to you too.
Instagram is standing up for The Good Guys.
They’re making it easier for us to win and by using the system I’m going to tell you about today, you’ll be able to do that faster than ever.
Listen, this isn’t another out-of-date course about how to get more followers by begging and bugging other people (besides, as I mentioned, that doesn’t work).
This is for people who need to keep the lights on in their business... who need the money to save their marriage and stop fighting over finances.
This is for the business owner that wants to make money while being able to help and impact people.
If you’re sick and tired of trying to be fancy and motivational on Instagram and not getting anywhere, if you’re confused and cluttered, then you can relax.
You’re in the right place. You’re about to make SERIOUS money with the this Social Story Selling Formula.
You’re about to join the new way of using Instagram...
...where you play by the rules and get rewarded for it.
...where changes to the platform are a GOOD thing because you’re using Instagram how it was meant to be used.
And when you do then you’ll realize...
You already know the problem with getting followers is that it’s not a guaranteed way to get money. It’s just a guaranteed way to get more followers.
And now you know you suck in LOW-QUALITY people into your world like a vacuum. People who will never buy a thing and bots that SPAM your page.
Instead to need to learn how to connect, communicate and sell to your followers.
This is the ONLY way to make real money, and the EPF formula teaches you exactly how to do it.
EPF stands for “earnings per follower.”
When you follow the exact formula I give you and use video the right way, your Instagram stories and feed will magically find its way in front of your perfect fans and future clients.
The algorithm will naturally help you get the right followers. Real followers, not bots!
People that will PAY money and pay attention.
People who will be blowing up your direct messages begging to sign up with you and buy your product.
The ONLY THING you need to know is that EPF is THE Formula to Get Money NOW.
Here’s the trick…
The EPF Formula will get you rewarded by Instagram!
When you play NICE on Instagram, you will become one of their favorite children. When that happens, you'll be able to make money, anywhere, anytime.
When I show my private clients the EPF Formula and Social Story Selling System they always say "Craig, I've never seen anyone doing what you are doing."
That’s because nobody is showing you how to do what I'm doing.
“Craig Ballantyne is the King of EPF, and he’ll show you how to get thousands of dollars from your followers using something you are already doing every day. No one else has figured out Instagram like Craig. If you’re not using his Social Story Selling System, you’re leaving massive amounts of money on the table.” – Bedros Keuilian
“Craig, what you’re doing is totally unique and brilliant. Thanks for sharing and leading the way. This is a game changer for everyone trying to make money online.” – Eelco DeBoer
The truth is, email marketing is dying.
A good friend of mine just put on a $25,000 seminar teaching high-level entrepreneurs and professional email copywriters how to get email delivered.
You can’t just hit send. You have to invest loads of money just to learn how to get emails into someone's inbox!
That goes to show what’s happening with email and I’m not just saying this because I don’t like email.
I've built multiple 6 and 7 figure businesses with the help of email, so when I first started feeling the backlash of this dying marketing system, I was worried.
Not anymore. Social stories are the NEW email marketing.
The Social Story Selling System I’m going to tell you about has quickly replaced it and passes every test with flying colors.
You’re probably wondering, “Wait, what about Facebook!?”
If you haven’t noticed, Facebook is a DEAD zone.
They don’t even allow your fans to see your content unless you PAY.
Instagram is in a Golden Age, and I can show you how to use it properly and profitably.
You're about to discover an entirely different, nearly done-for-you approach to making money with IG that turns followers into dollars...
So that you don’t become another “me-too” Instagram account with 25k, 100k, or 250k followers that only makes $500 a month.
Instead, I’ll show you how to turn the tables and turn hundreds of followers into thousands of dollars every week in just 90 seconds a day...
Imagine sitting at Starbucks talking to a friend, explaining what you do at a cocktail party… or driving in your car and sharing your day with your family.
You can do that without a problem, right?
Great news. If you can do these normal daily activities, you can make BIG MONEY on social media using the Social Story Selling technique I give you inside of The Social Cash Machine.
Gone are the days of tricks and hacks to game the system. Social Story Selling is the way to win for nice people.
Finally show everyone you made it. All the naysayers, the critics, the haters, the jealous in-laws, the teachers that looked down at you.
You’ll be able to go back to them with your phone in-hand to show them your sales, your following, and the power you have over your business media EMPIRE…
... all because you used the Instagram secret that no one else knows about.
Today is the day you take back control of your life, even if you have NO tech expertise.
If you can send a text message, hold down a button, and speak in sentences, you're QUALIFIED to make big money from the Social Cash Machine.
Do you think being in FULL control of your very own business media is a powerful tool to have?
I guarantee it is. Having your own business media allows you to dominate the social media world and get more followers, leads, likes, and engagement than anyone else in your niche market.
It can be as powerful as NBC, ABC, CBS, or FOX, and allows you to become the go-to leader in your industry practically overnight.
You become known as someone who gives an INSANE amount of value, a go-giver, a leader, an icon. You connect with thousands of new thought leaders, prospects, and fascinating people ALL over the globe.
You get approached by the biggest podcasts in your industry. By traditional television and radio show hosts begging to interview you. By event organizers asking you to be a keynote speaker.
Having your own business media opens dozens of new avenues to reach your biggest business and personal goals.
The best part is, there’s barely any thinking required and you get results virtually overnight.
The done-for-you scripts that you get do the heavy lifting for you... it’s practically a copy-and-paste system for closing high-ticket sales and getting the “low-hanging fruit” into your business.
This is the best system to take you from where you are today to where you want to go… without the flat tires, detours, and breakdowns.
The Social Cash Machine is for people who want to learn how to 10X their business and life from anywhere in the world.
It’s your best chance to get there is the shortest time possible.
If you don’t sign up today, what are your alternatives?
When you have the Social Cash Machine, you don’t have to do any of it!
You’re already using social media, so why don’t you let me show you how to use it to your advantage…
… so you don’t have to struggle with finances, get tricked into another get more followers scam, or spend time on a useless platform.
Don’t pass this up to be another Instagram account with 25k, 100k, 250k that only makes $500 a month.
If you don’t learn The Social Story Selling System now, you’re going to get left behind.
Your competition is going to get it, and Instagram will REWARD THEM for doing things right.
I don’t want to see that happen to you.
Do you want to be able to whip out your phone and follow a few simple steps to make money?
Do you like the idea of waking up every morning to new sales, dozens of leads, and DM’s from highly qualified prospects that want to buy everything you offer?
Do you want to watch your bank account grow so FAST you'll be able to say SCREW IT to the 9-to-5 and have TRUE emotional and financial freedom to travel and buy the things you want?
Do you like the idea of making money while in line at the grocery store, in the back of an UBER, while sitting at home in your comfy pants, and even when you’re stuck at the airport?
The best part is when you sign up for The Social Cash Machine today you get immediate access to the full online video training system.
Which means you don't have to wait for clunky books or binders to get sent to your house before you can put the system in place and start making money.
Bonus #1: Monthly LIVE TRAINING “Ask the Expert” (value $5,000)
Get your most pressing questions answered by me and my team and learn how to use Instagram to grow your business and get the freedom you’re looking for.
Bonus #2: 5-Email Sequence To Light Up Sales Notification (value $500)
Send this proven 5-email follow up sequence to leads to light up your sales notifications and make money while you sleep.
Bonus #3: [$10K Bonus] The Exact DMs To Convert A Skeptical Prospect (value $2,000)
Get the exact messages you MUST send to a skeptical prospect to get them to pull out their credit card and buy.
For less than half the price of an iPhone you can get the exact formula for turning your iPhone into a Social Cash Machine.
Get started by clicking the button below.
Let me tell you a story about a little boy will do everything he can to make sure you succeed.
Once upon a time, someone sold something to my mom that didn't work. She was upset, they lied and didn't stand behind the product they sold. My mom tried, but they wouldn't refund her money.
On our ride home from the store, my mom gripped the steering wheel harder than anything I’ve ever seen. I remember feeling how frustrated and sad she was.
Someone took advantage of her. No, someone took advantage of our entire family, and they did NOTHING to make it right.
On that day, 4-year old me said I’d never let that happen. I would never be the type of person who didn’t make things right with my customers and clients.
So listen, if for any reason within the next 90 days you feel that Social Cash Machine is not what you expected to send an email to [email protected] and we will give you a full refund.
I never want you ever to feel bad—that's why I want to put the risk 100% on the little 4-year-old boy who dedicated his life to helping other people transform. The little boy was me.
Before you get started I want to warn you of something. At first you might start to feel a little guilty that the money is coming TOO EASILY.
That you’re making $300, $500, or even $5,000 while sitting in the back of an UBER or at home in your pajamas.
Don’t worry, you WILL get used to it.
The Social Cash Machine will help you turn your followers into dollars, setting yourself apart from all the others in your industry.
While all the other trainers at your gym are creeping up on members to beg for sessions... all of the other real estate agents in your office are cold-calling listings... all of the other coaches are LOWERING their prices while you are RAISING yours.
But not you. This is your TIME to take control of your life... you’ve earned it!
Click the button below to get started.
- Craig Ballantyne, The King Of EPF