Overwhelmed, stressed, or depressed by your business’ lack of growth?
Advice For
Entrepreneurs Who
Have Lost Momentum
What True Leaders Do To Turn Around Organizations, Build High Performance Cultures, And Make Their Business Fun Again
It’s amazing what can happen when a business has its back up against the wall.
Standing in front of his business partners and senior executives, my client predicted that his once-star business was quickly falling apart.
They were as shocked as he was. Just three months earlier, the business had closed the books on a record year of growth.
And now, he revealed to the room that it was nose diving.
Revenue had plummeted by 30% year on year.
His staff were failing to get tasks done on time.
And the critical, revenue-generating projects weren’t getting done, despite multiple meetings with key staff.
If something didn’t change soon, my client feared they might lose everything he and his team had worked so hard for.
And it wasn’t that they lacked the ingredients for success. The business was headed by a talented executive team who wanted to win. They were selling great products that solved the real problem their customers were struggling with. They’d proven their business could do great things.
But like most championship teams, they were struggling to make ground the year after setting a new record.
The business had to be rescued, and fast.
Rescuing A Business Requires Beginning With The Fundamentals And Creating A Culture Of High Performance
It was early in the afternoon when I shared my plan.
“What do you think a good coach would do with his championship team if they’re 25% of the way into the new season and have a mediocre record?” I probed.
"If I were the coach I’d focus on fundamentals. I’d have the entire team doing drills they probably consider below their status, I’d get deep into the activities and training of the individual players to see what they needed to change, and finally, I’d challenge them.
I’d get in their faces. I’d problem solve with them and I’d tell them they can and must do better. I’d look for a way to bring them together as a team and get some success under our belts that we could build on. One big defensive stand. One big drive. One big win."
This was something my client could grasp, immediately seeing how it would pull his company out of the nosedive it was stuck in.
But the broad strokes wouldn’t be enough. If you want to rescue a business, you have to explicitly state what fundamentals it needs.
“Right now,” I continued, “the key members of your team need focus, goals, support and accountability.”
We need to prioritize some things then make sure the right guys are tasked to the correct, limited goals. We need to ask more of each of your key people, but we need to tell them exactly what we need from them. They need to know what true north is as it relates to their specific role."
It was time to make a plan, bring the team together, and get the business back on track.
But before you learn how we turned his business around, and just how much we achieved in the process…
Read This If Your Business
Has Ever Lost Momentum
Momentum is a fickle thing.
When momentum is working in your favor, it’s like there’s magic in the air. Things just seem to come together. The business is growing. Coming to work is fun. And, most likely, you’re making money hand-over fist.
But, when momentum turns against you, it can feel like everything’s falling apart. You have to work longer and harder just to keep your head above water. You hired new staff when your business (and its profits) were growing. But now you look at your employees and wonder why you’re the one that’s always cleaning up the messes your employees make or why ALL the good ideas ALWAYS come from you.
And if, like my client, momentum has turned against you, I want you to first understand that I truly empathize.
I know how difficult it can be as you have to keep dragging yourself to the office day after day, grinding out attempt after attempt as you try to turn the business around.
As serial entrepreneur for over two decades, I’ve learned firsthand that this struggle is quite common.
Fortunately, I also learned how to turn momentum in my favor, and even better, how to never lose momentum in the first place.
In fact, you can systematically remove the blocks that stop you from generating momentum, and create a high performance culture that frees you from the day-to-day grind.
Building The Kind Of Momentum That Supercharges Your Organization, Produces Huge Profits, And Makes The Business Fun Again Does NOT Require New Or Better Employees.
The fact is, It’s much easier than that.
What you’re about to learn is so simple that it defies everything you’ve read about building your business.
But when my client and I implemented it, the momentum it created was undeniable.
By introducing just one of the proven operational tools you’re about to learn, his executive team were focused on the fundamentals within four weeks. This was the beginnings of their culture of success.
Just a few short months later, the momentum had shifted so much that business delivered it’s second best month in company history. And, by year-end, profits were up year over year.
And within three years they were the undoubted juggernaut of the industry.
But before I share what we did together…
How To Engineer Momentum
Into Your Business
If you want more positive momentum in your business, let me introduce myself and share what I can do for you.
My name is Matt Smith. I’ve owned and run businesses ranging from start-ups to organizations with over $200 million in annual revenue.
Working in a dozen industries over two decades, I’ve seen first hand how a lack of momentum will overwhelm an owner, pile on stress, and eventually result in total business collapse.
But simultaneously, I’ve learned that successful business owners use a small handful of tools to rescue their companies. They use these simple tools to jumpstart their company, driving it as momentum builds on itself every single day.
These are the exact same tools that I implemented with my client to turn his business around, pull it out of a massive downtrend, and help make it the 800-pound gorilla of his industry.
Today I want to share three of them with you, one after the other.
Let’s begin —
1. Drive Results Through Other People
With Clear, Direct Feedback
One of the surest ways to kill momentum in your business trying to do everything yourself.
Not only does it slow the speed at which you can move, but it ensures that your staff aren’t empowered to achieve goals on their own.
As a result, you’ll never build up the momentum required for the business to run without you.
So if you want to achieve escape velocity, you need to start getting great results through other people.
While working for one of the most recognized North American franchising companies in my early twenties, I was taught to get results through other people by using the GS&R. It was later referred to as "perhaps the most high impact meeting type" Cameron Herold, former COO of 1800-Got-Junk, had ever used.
The meeting itself is quite simple, while its impact is profound.
Held weekly for 30 minutes each direct report, the GS&R enables you to finally get out of the day-to-day work and leverage your employees.
This is done through setting primary and secondary goals for the week, giving clear and direct performance feedback to develop employee capabilities, and pre-emptively addressing any housekeeping issues.
When run correctly, the GS&R does more than foster a high-trust relationship with employees.
It also eliminates 80% of the issues that create organizational dysfunction, including lack of staff direction, unnecessary communications, and weak relationships with direct reports.
By eliminating these issues, you free up your employees’ time so they can focus on higher-impact, and more business critical assignments, while affirming them that they have your support.
Since learning the GS&R, I’ve gone on to use it to grow every single business I’ve owned.
And in each case, it has enabled me to start multiplying the input received by the business, creating exponential outputs that generate increases in momentum.
2. Systematically Solve The Business Critical Problems That Threaten Your Momentum
Every Single Day
One of the key limitations I see in most businesses is an inability to operate in line with reality.
Skyrocketing costs aren’t recognized, failed marketing campaigns perpetuate without accountability, and the most critical of business problems aren’t identified.
Your business may be guilty of these behaviors, and I doubt it is because you don’t want to succeed. In my experience, behaviours like these stem from not having a system for dealing with reality productively.
And that’s where The War Room comes in.
I learned The War Room from a business competitor in the early 2000s. At the time I used it in my advertising agency to turn mediocre campaigns into home runs, generating substantial profits in the process. I’ve since used it in other industries, including publishing, technology, and software.
(And the competitor who I learned it from? They later sold to AOL Time Warner for $435 million.)
Used daily, The War Room is a systematic approach to solving the business critical problems that occur in a dynamic, ever changing environment.
It focuses your team on a single problem, such as designing profitable advertising campaigns. And every day, it asks specific questions to highlight the opportunities where you can improve your business’ performance in this area.
In short, The War Room will identify and eliminate the friction points that would otherwise make business growth impossible.
This unlocks new sources of profit, increases process efficiency, and improves your organization’s overall performance.
The result? With no friction holding your business back, it begins building unstoppable momentum, moving more quickly than ever before.
3. Ensure Your Team Is Deeply Aligned
Working Towards The Exact Same Goals
Nothing kills momentum faster than pulling the business in different directions.
If you want your staff to achieve any kind of meaningful results, you must ensure that they are all moving in the same direction. Failing to do so will ultimately cause your business collapse.
So what stops your staff from being deeply aligned?
In my experience, teams are not aligned for one of two reasons:
- Nobody has clearly articulated what the team should be working towards, or
- There is no process for constantly ensuring that the team is deeply aligned and working towards the exact same goals
Most teams have been told what they’re working towards, but over time they’ve been loaded up with so many priorities that they don’t know where to focus anymore.
It’s not hard to imagine how this can quickly drain momentum.
To ensure constant alignment in my businesses, I use a process called the Weekly Alignment Meeting.
Held with the members of the leadership team, this meeting ensures that there is strategic alignment between the goals of the organization and the day-to-day tasks that are taking place.
And perhaps more importantly, the Weekly Alignment Meeting acts as a defender of momentum.
It ensures that your team is constantly deciding what to say “no” to on a regular basis, and constantly refocuses everyone on the goals that matter.
When your team is completely focused on working together, with the same focus, you can’t help but build momentum.
How These 3 Behaviors Reactivate Momentum, Create A High Performing Organization, And Generate Business Breakthroughs
The three behaviours above, when treated as a disciplined practice within your team, will begin creating momentum almost immediately.
Together they create the Flywheel Effect, as documented by Jim Collins in his must-read book Good To Great.
Here’s how it happens in basic terms:
The first few times each behaviour is used, the payoff may not quite seem worth the effort you’ve put in. You might even question whether it’s worth continuing.
But if you stick with it, the payoff begins to show itself in just a few weeks.
Your team becomes more focused. The business’ performance improves. Your organization as a whole becomes more efficient as the practice builds on itself.
And before long, the practice is swept up in its own momentum. Each week is a success.
This happens because these behaviours create accountability at all levels of the organization. In turn, this develops a culture of achievement.
A Word Of Warning:
You Need To Do This Consistently
Although I hinted at it above, I want to be explicit. Momentum cannot be treated as a one-off project in your organization.
This is because when a business owner treats “building momentum” as a project that can be checked off and archived, the momentum soon dies.
When this happens, the business enters a downturn.
Sales drop. Employees are laid off. And you once again find yourself resentful of your business, working long hours for little money, and wondering what went wrong.
But it does not have to be this way.
To Generate Momentum In A Systematic Way, Use “Management Rhythms”
Throughout this article, I’ve introduced you to three critical behaviors that build momentum and reactivate business growth:
-
The GS&R, an effective weekly one-on-one meeting for stimulating trust, developing employees, and creating a culture of high performance
-
The War Room, for eliminating friction caused by the dynamic, ever changing environment your business operates in, and enabling you to exploit new opportunities
-
The Weekly Alignment Meeting, to ensure your staff’s day-to-day tasks are aligned with the strategic goals of the organization, and that no distractions threaten your success
These three behaviors are professionally known as management rhythms. They dictate the tempo and direction of your business.
But knowing what they are is not enough. You need to implement them in a consistent, systematic way, each and every week.
How To Get Your Proven Blueprint For Deploying These Management Rhythms, And Build A High Performance Organization
If you’d like to continually grow your business’ momentum, there is a total of five management rhythms that will underlie your success.
And I will be sharing exactly how to implement each one in The Management Rhythms Blueprint’s practical video training course.
In each module - one per management rhythm - you’ll learn the purpose of a management rhythm, what benefits it brings to your team, and how you can deploy it. It’s two decades of experience compressed into short, to-the-point videos.
And to make the deployment process as smooth as possible, each of the 5 management rhythm modules also includes:
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A step-by-step blueprint that outlines exactly what to do, and when to do it, to seamlessly integrate the new management rhythm with your team
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Proven cut-and-paste implementation templates that do all the heavy-lifting when it comes to organizing roll outs and getting employee buy-in, while guiding you on dealing with any pushback you receive.
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Print-and-follow competency models so that you can track your performance with each management rhythm, improving your ability to deliver it with quick, direct feedback
These are the exact concepts I’ve used to build each of my own businesses, and grow others I’ve acquired.
They’ve also been tried and proven with my private coaching clients, in industries that range from supplements to baby products. I’ve guiding each of them to implement these management rhythms in their business, empowering their teams to generate record profits with focused effort. (An engagement with me is a minimum of 12 months, and requires a commitment of $100,000.)
I’m proud of the material we’ve put together for you in this video training course. And at $497 I believe it is already a no-brainer investment.
But as this is the first time that this course has been made available outside of my private coaching clients, I want to extend an early access offer to you:
When you invest in this course before March 2nd, I’d like to give you access to all the material for a discount of over 50% off.
Your investment totals just $247 - substantially less than what you’d pay to have me privately guide you through the implementation.
The only request I have is that after you’ve used the material in your organization, you email us and let us know the impact it had in detail.
How To Secure
The Management Rhythms Blueprint For This Introductory Price And Save $250
(Offer Ends Midnight, March 2nd, 2017)
If you’ve read this far, and would like to invest in The Management Rhythms Blueprint before it is released to the public, I encourage you to join by following these steps now:
To secure your special price before it expires, you need to:
- Click the purchase button below to be taken to your payment form.
- Confirm your purchase price of $247 with your name, credit-card details and email address.
After completing your purchase you’ll receive immediate access to the entire video-training course, including deployment packages that handle each step of the integration work for you.
Yes! Please Secure My Priority Pricing On The Management Rhythms Blueprint (Saving $250)
And Give Me Immediate Access So I Can Turn My Business Into A High-Performing,
Growth Oriented Organization
Offer ends Midnight, 2nd of March, 2017
Momentum Is A Habit, But Using The Systems That Build It Is A Choice
If your business has stagnated, and you are frustrated with the lack of growth you’ve seen, you may have considered giving up on expanding.
You might even be thinking about shrinking the business back down to a smaller size, so that life would be easier again.
Before you do, I’d encourage you to consider using these management rhythms. They’re a step-by-step system for structuring business growth.
You’ve worked hard to get to the point you’re at, and the path to the next level is clear.
Make the choice to systematically build momentum in your business, and you’ll repeat the benefits long into the future.
Your Business CAN Thrive Again
When You Implement These Behaviors In A Systematic Way
When a business like yours hits a plateau, it’s rarely because it doesn’t have the potential to be better.
Instead, it’s the result of the owner becoming overwhelmed with all the work. You end up grinding away, working longer hours than ever before… and don’t have time to come up for air.
The Management Rhythms Blueprint solves this problem. It provides a clearly-defined process for generating momentum in your organization, while simultaneously removing you from every little decision. Plus, it provides a framework for turning your employees in high performers who get results that directly impact the bottom line.
And you won’t be the first to see this success. Through my private coaching, I’ve seen multiple entrepreneurs implement The Management Rhythm Blueprint in their business and experience a dramatic turnaround in their profits, their productivity, and the quality of their personal life.
You’re so close to the next level, and all you have to do is put the right structure in place so that your staff, and your organization as a whole, can thrive again.
Secure today’s special price on The Management Rhythms Blueprint by taking action before Midnight on March 2nd, and begin creating your growth-oriented, data-driven, high performing team.
— Matt Smith
Publisher, Early To Rise
CEO, Royalty Exchange
