In this short case study, you will learn about the little known daily meeting that Advertising.com used to generate breakthrough revenues every day through systematic campaign improvements.
According to insiders, this meeting ultimately lead to its acquisition by AOL Time Warner for $435 Million - an unbelievable sum at the time.
This meeting is so effective at fixing broken marketing and creating breakaway campaigns that that:
So what's the name of this little known meeting, and how can your business use it?
The War Room was initiated at Advertising.com by its founders, the Ferber brothers, in the middle of a crisis.
It was 2001, and the Dot Com Bubble was collapsing.
As the majority of their customers began going belly-up, Advertising.com saw their revenue drop by 60%.
And to deal with the cash crunch, 25% of the staff had to be let go.
But the Ferber brothers weren't going to let this be the end of their company. They needed to rally their team and get back in the black.
So they created The War Room.
Every morning at the exact same time, the Advertising.com team would gather in the conference room - others dialling in from the road if they had to - to do two things for 30 minutes:
By doing this, the staff would discover the points of leverage that mattered most in these high-risk times.
With focus, they could quickly stop losers from bleeding cash they didn't have, turn them around, and start seeing new profits.
And simultaneously, they could spot the opportunities to open up already successful campaigns for even greater results.
Through proactive review and response, Advertising.com grew their profits every single day:
"We were squeezing pennies out of nickels, so there was a significant operational component to the business: When you make all of your money at the margins, neatness counts...
...We made more money. Results the next day were better because you took care of business at 8am instead of 2pm. That is 6 hours of incremental profitability that goes right to the bottom line."
— Brent Halliburton, former Advertising.com Employee
And by 2003, Advertising.com was back in the black — and on the road to a nine-figure acquisition — because of this single meeting.
If Advertising.com hadn't created The War Room and its highly responsive way of developing marketing campaigns in 2001, this case study wouldn't exist.
So to really understand why The War Room was so successful, you first need to know...
Traditional marketing campaign management is about stopping losses from happening, and keeping acceptable results going.
But it doesn't focus on building breakaway campaigns that your business needs to truly thrive.
That's because instead of seeking out opportunities for growth, or ways to improve performance on all campaigns, traditional campaign management simply focuses on tracking expenses against budget and some constraints.
If the campaign is working within pre-planned constraints, it's a success.
If the campaign is outside those constraints, it's a failure.
In short: in traditional marketing campaign management there is no middle ground.
When a campaign fails, it isn't fixed - it's killed immediately.
This forces everyone back to the drawing board to start over from scratch. A total waste of time for all involved.
And it's not much better when a campaign is successful right out of the gate, either. Instead of optimizing it for greater profits, campaign managers do everything they can to not mess up what you start with.
So instead of measuring the campaign's performance as a function of business - how much profit was generated per order, for example - vanity metrics are tracked and shared with no regard to bottom line impact.
And that's where Advertising.com started doing things differently.
When Advertising.com created The War Room, they focused on one thing:
Affecting key business numbers.
This meant they had to do do things differently from traditional campaign management.
First, they couldn't categorize campaigns as either a success or failure. They had to treat every campaigns as something to be improved over time.
Secondly, they looked at the pieces of their marketing campaigns and the results they were getting every single day.
Armed with this information they looked for ways to further increase performance by:
With all the numbers out in the open, there was no choice but for employees to face them directly as challenges to be solved.
As a result, decisions were made every day that sought to overcome these same challenges.
And over time these little decisions added up to substantial bottom-line numbers.
"Our culture at Advertising.com enabled people across all departments to share information, and engage challenges DAILY"
— Scott Hoffman, Former Advertising.com Emplyoee
By following an approach of "iterate for improvements", The War Room became the heartbeat of Advertising.com as it reclaimed its profits and returned to the black.
And finally, in 2004, Advertising.com was acquired for $435 Million — one of the top 10 acquisitions at the time according to Ashkan Karbasfrooshan (Ernst & Young 2015 Entrepreneur of the Year winner).
The reason that The War Room was able to pull Advertising.com out of a downward spiral and create breakthrough profits is simple.
Through a regular and scheduled structure, The War Room caused two things to happen:
Repeated daily, this created a rhythm on continuous improvement.
And as Advertising.com continued to repeat this process, the business' performance improved dramatically.
But that's not the best part:
The War Room is so simple, and so effective, at creating highly profitable marketing campaign that any business can use it.
If you've read this far, you're probably wondering how you can use The War Room in your own business.
You no doubt want to see breakthrough profits by improving your marketing campaigns, just as Advertising.com did.
Well, there are two paths you can take.
The first is that you can try to figure it all out on your own.
As an entrepreneur, this is certainly going to be tempting - there's always a thrill in solving a challenge.
And the truth is, if you stuck with it for a couple of months, you might figure out something that works pretty well.
But wouldn't it be easier - and better for your business - to learn directly from someone who knows exactly how to run a high-performance War Room?
Of course it would be.
And that's why I want to introduce you to Matt Smith - CEO of Royalty Exchange, and serial entrepreneur.
Matt was a direct competitor of Advertising.com, learning The War Room directly from its originators.
After learning The War Room process, Matt used it to grow his own Performance Advertising Agency - eventually selling it for a substantial sum.
And since then, Matt has gone on to deploy and refine The War Room to generate revenues in a variety of organizations, including software start-ups and nine-figure financial publishers.
And now he's sharing what he's learned with eager entrepreneurs who want to create breakaway marketing campaigns, and unleash the high performance potential of their business.
If you want to start benefiting from using The War Room in your business, there's three things you need:
Without these, you'll be stuck figuring out how to run the process yourself - wasting precious time that would be better spent on improving your marketing.
And that's why Matt has put together The War Room Blueprint.
After watching this short video-training course, you will personally know:
This information alone would give you the tools you need to be reasonably succesful in using the War Room in your business for breakaway marketing campaigns, capturing new streams of leads and sales.
But to make sure you really get the most impact out of this 30 minute daily meeting, The War Room Blueprint also includes:
This is everything you need to start using The War Room tomorrow.
Matt has spent more than a decade refining The War Room as "paint-by-the-numbers" Management Tool.
He's used it to generate - quite literally - hundreds of millions of dollars in revenue for his own businesses, and those he has managed.
And he's distilled everything you need to know into a single package that will take you less than one hour to work through.
To get immediate access to this package and start taking advantage of it, all you have to do is pay a nominal $47 price by clicking the button below.
Why $47? Because we all know that the first step to taking something seriously is paying for it - no matter how little.
And this small investment will ensure you don't waste time figuring out how to run The War Room - and instead, start benefiting from it tomorrow.
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While $47 may not be a huge amount of money in the world of business education, we want you to feel confident in the investment you make today.
That's why we offer a complete, 60 Day, 100% money back guarantee on The War Room Blueprint.
If at any time you aren't happy with what you've purchased, simply contact us at [email protected] and request a full and prompt refund.
Bring The War Room to your business today, and you could start seeing dramatic results as soon as next week.